be a thought leader - we show you how

raise your company's profile, say something compelling and cut through the marketing clutter

if you are in telecommunications, contact centres or IT, one of the main issues you face when talking to your prospects is having something compelling and different to say – a thought leader in your industry. So many have so little to say.

however, get it right and this is what you achieve:-

raise your company's profile to a new level

become compelling to your customers

be able to talk to senior business and IT people on a level basis

be able to talk a different language from your competitors

the customer experience foundation has developed a four stage programme that ensures you will be an industry thought leader and develop persuasive market messages to turn each contact into ambassadors for your organisation.

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market review

desk research – check known credible sources, use advanced search procedures and methodologies, analyse client materials, setup series of automated search robots

review market chatter  – analysis of twitter, linkedin, linkedin groups, user groups, online articles and blogs

review competitor propositions – analyse sales and marketing messages, PR releases and news

telephone interviews – interview customers and organisations that meet your profile to understand their key pains and hot topics as well as their views of solutions and suppliers

online surveys – based on the above, a snapshot of a larger proportion of the market to identify statistical trends

email surveys – based on the above, targeted at key roles a snapshot of a larger proportion of the market to identify statistical trends

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proposition development

most propositions are under developed and have no relevance to the buyer

propositions tend to be built from vendors abilities rather than customer pains. we have developed an approach to understanding the gap that exists between the vendors SI’s and CSP’s with their target clients through a series of structured exercises & workshops to produce a clear view of the strengths of  your proposition.

vendors often struggle to get past gate keepers such as IT departments to engage with business and finance decision makers with messages that are tailored to the needs of those departments. 

solution - building on the market review through a series of workshops, a unique and compelling proposition is developed that delivers the right message to decision makers and influencers  in your client’s organisation.

deliverable - documentation of the workshop and articulation of the proposition. this output helps you to re-engineer the contact process to ensure that your organisation makes the most of every sales opportunity in your market. It ensures that you have the most appropriate messages to meet the needs of potential customers.

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messaging development

having the right messages for the right person is a crucial part of any go to market strategy

the contact needs of a business unit owner is always very different to that of the IT director or the finance team. understanding these needs and delivering the right message to the right person at the right time is at the heart of providing the maximum opportunity to your organisation.

textual analysis - understanding the clients web and brochure-ware as it stands today

customer journeys - understanding the different ways a customer will approach the client and which messages they see in what order

search terms - what relevant search terms do customers use when searching for the client's products or services

review competition - understand the competitions’ messaging and positioning

build relevant messaging with client

test with targets - telephone interview with key targets and building of a sandbox web site environment to verify messaging

review messaging and refine

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thought leadership

deliverables (in conjunction with messaging development)

expert & industry comment – the development and delivery of material for face to face marketing events such as industry seminars, webinars and focused company events

white papers– the writing of a relevant whitepaper that reflects messaging and positioning

videos & tools – the production of a video that reflects messaging and positioning. we also offer further videoing of figures in the market or other experts

Internal tools & training -the development of branded learning packages and tools to raise the client’s profile even further. we also supply customer experience sales & marketing training customised to your needs.

linkedIn group - development of a LinkedIn Group designed to exploit the messaging

PR & events - delivery of messaging and thought leadership through PR opportunities in support of client PR programmes

to download our brochure click here